22
Jul
2020

Four Costly Video Marketing Mistakes You Should Avoid

by Keith Hodges, Content Strategist
Branding Marketing Tips News & Notes Online Marketing & SEO Search Engine Optimization SEO Video Marketing
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mobile phone showcasing a variety of video streams

To be able to achieve success in producing videos, you need to have a strategy. Nowadays, the competition is tough, given how popular video marketing has become. If your business has been uploading videos regularly but not receiving the kind of results you desire, here are some mistakes people often make that turn their efforts all in vain.

Video Length Is Too Long

Unless your content is aimed at helping people relax or it’s a movie with an interesting story, long-form videos can easily bore people. Thanks to technology advancement, our attention span is getting shorter and shorter. Don’t bore your viewers. Focus on creating informative, succinct, aesthetically appealing videos that people can’t wait to share with their friends.

No Strong Call-to-Action

You have spent a lot of time and effort in creating that attention-catching video, don’t act shy when it comes to asking for support from viewers. Whether it’s “Visit our website”, “Subscribe for more videos”, or “Click the link in the description to download our report”, make your call-to-action (CTA) stand out so that viewers know what to do after viewing your video. If you don’t have a CTA, most viewers don’t know what they should do even though they find the video enticing.

Too Pushy

Contrary to the above mistake, this mistake involves presenting your CTA too often to the point that it annoys viewers. Put yourself in their shoes. Do you want to continue watching a video that keeps asking you to subscribe or download something every 60 seconds? If your video is for product promotion, script your sales pitch carefully so that it doesn’t sound too pushy.

Inconsistent Brand Message

To successfully build a brand on social media, you need a consistent image. Having videos of different styles or on diverse topics may confuse the audience.

Video is important for marketing your business. With the right strategy, video can be a powerful tool in your digital marketing arsenal. Avoid making costly mistakes by working with an SEO expert.

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