SEO is a vital part of the marketing budget for most businesses. Forbes claims that companies in the United States will spend $80 billion on search engine optimization in 2020. And while small business owners often try to tackle SEO on their own, large businesses will hire professionals to work on their SEO.
Business owners should be worried about their core tasks – hiring professionals to worry about marketing.
SEO Contains Multiple Elements
SEO is a long-term process. Results take time, and many elements need to be taken into account:
- On-page SEO
- Off-page SEO
- Content audits
- Site audits
- Site speed
Most business owners will ensure that their site incorporates the proper keywords on their website. They may blog a little and send out the occasional Facebook post.
But that’s not enough to rank competitively for most keywords.
Search engine optimization is a long-term process, and it requires a full website analysis, keyword research, content optimization, and creation, testing and measuring, and so much more.
Doing it yourself is going to:
- Take more time to see results
- Take away from your business’ core operation
- Potentially harm your rankings
At Drum Creative, we like to take a complete SEO approach. We know that your site’s rankings mean higher sales and success for your business. We don’t just send out reports and data that don’t help you reach your marketing goals.
Our approach starts with sitting down with each client so that we understand our client’s goals. When we have a full understanding of your goals, we’ll develop an SEO strategy that increases rankings, boosts website traffic, and helps your business realize their goals.
Through quarterly analytics and reports, we’ll be able to monitor your site’s progress and make adjustments to boost your site’s rankings further. When search engines update their algorithms (making hundreds of changes per year), we’ll incorporate new strategies and elements into your site’s SEO strategy to ensure your rankings continue to increase.
Contact us today to discuss your business’ SEO strategy and make your business more prominent online through SEO.