Questionnaire - Online Marketing

Contact Info

Your Company Name (Required)*

Primary Contact Name (Required)*

First Last

Primary Contact Email (Required)*

Primary Contact Phone Number (Required)*

Your Website

Can you provide the links to your social media pages?

Your Goals

What is your highest priority goal when it comes to online marketing? (Required)*

Increasing Direct Online Donations

Increasing Direct Online Purchases

Increasing Quality Leads for a Sales Team

Increasing Website Traffic

Increasing Social Followers

Increasing General Brand Awareness

Is there a specific platform you'd like us to quote for marketing? (Required)*

What other platforms are you interested in? (Required)*

Do you have a hard budget limit on what your business can invest in online marketing, or would you like us to make recommendations based on market competition? (Required)*

What does an ideal lead, donor, or follower look like for your organization? (Required)*

(Your best-performing customer type: age range, gender, income level, interests, position in a company, etc)

What national or local locations do you want to advertise in? And which areas are your highest priority? (Required)*

(Cities, counties, states, or zip codes)

Are you primarily a Business-to-business company (B2B) or Business-to-consumer company (B2C)?

Are there specific industries that your business is focused on?

Are there any legal or ethical guidelines to consider in your marketing efforts?

Your Marketing Experience

Online Efforts - What online marketing efforts have you run in the past or are currently running?

(Social media posting, email marketing, online ads, SEO, etc)

Offline Efforts - What offline marketing efforts have you run in the past or are currently running?

(Direct postcard mailers, brochures, billboards, etc)

Any challenges or notes you'd like to share about your current marketing performance?

Who would you list as your top market competitors? (Required)*

What does your organization do or offer that makes you different from your competitors? Why should they choose you? (Required)*

Is there a gap or a niche in the market that your company can capitalize on?

Email Marketing

What are the current methods you use to add to your email subscribers?

(Manually uploaded contact lists, collected via a free offer on the website, added after a purchase, etc)

How many subscribers do you have in your email list? And on what platform?

(MailChimp, Constant Contact, Campaign Monitor, etc)

Any other thoughts or notes?

Increasing Direct Online Donations

What does a typical month currently look like in the number of donations?

What is the average value of a typical donor?

Are you required to use a specific donation platform, or can you expand into other avenues?

(Such as direct Facebook donations via PayPal, etc)

Any other thoughts or notes?

Increasing Direct Online Purchases

About how many separate products are on your website?

What is your main bread-and-butter product / product category that currently gets you the most returns?

How many purchases of this main product / product category do you currently get per month?

What is the average purchase value of this main product / product category?

Do you have 2 or 3 other products / product categories that you'd like to feature heavily in online ads? And how important are they compared to your primary product type?

What website system do you currently use for your online products list?

(WooCommerce, Shopify, etc)

Are you interested in automatically updated product feeds on each platform, or do you only want a few specific products being advertised?

(Google Shopping, Facebook Marketplace, Instagram Shopping, Pinterest Shopping, etc)

How many total orders do you get per month from all product categories?

What is the average value of a typical order?

A discount, free trial, or coupon can significantly boost your performance. Do you have anything you can offer potential customers interested in your main products to make them more appealing?

Any other thoughts or notes?

Increasing Quality Leads for a Sales Team

What are the top ways you currently get new leads?

(Online Ads, Walk-Ins, In-Person Conversations, Referrals, Organic SEO Traffic, etc)

What is your main bread-and-butter product / service that currently gets you the most returns?

How many sales of this main product / service do you currently get per month?

What is the average value of this main product / service?

Is your main product / service a one-time purchase or a subscription?

Do you have 2 or 3 other products / services that you'd like to feature heavily in online ads? And how important are they compared to your primary product / service?

What is your preferred method of communicating with new leads?

(Phone calls, contact form fills, appointment scheduling system, etc)

How effective is your sales team when a customer contacts you? (Your expected closing/sales rate)

A discount, free trial, or coupon can significantly boost your performance. Do you have anything you can offer potential customers interested in your main products / services to make them more appealing?

Any other thoughts or notes?

Increasing Website Traffic

Which pages are you most interested in increasing traffic to? Could you provide the links?

What is the ultimate goal for sending people to these pages?

(Downloads, email signups, purchases, lead generation, contacts, etc)

Any other thoughts or notes?

Increasing Social Followers & Brand Awareness

Follower Counts - Which social platforms are you wanting to increase your follower count on? And which is the most important for your business?

Which platforms are you wanting to increase your brand awareness on? And which is the most important for your business?

What's your current follower count on each platform?

Any other thoughts or notes?

Questionnaire – Online Marketing

Are you ready to showcase your brand?

Online Marketing Questionnaire

Contact Info

Your Goals

Your Marketing Experience

Email Marketing

Increasing Direct Online Donations

Increasing Direct Online Purchases

Increasing Quality Leads for a Sales Team

Increasing Website Traffic

Increasing Social Followers & Brand Awareness

Web Design

Our Work

Branding

Digital Marketing

Video

Photo

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