We spent a few months researching, interviewing, and discovering Canal’s past in order to storyboard a concept that included all of our research and presented it in an engaging, insightful, and fun way. We interviewed current and past employees, shareholders, and agents using a variety of locations and styles.
We used a variety of media to produce the video, including raw video, stock videos, stock music, photographs, original soundtrack recordings, animations, and the logo we developed for the 75th Anniversary. We utilized the local historical society to gather historical facts that would support and enhance the video on a local level.
This large-scale project required the involvement of many people, and Drum Creative was involved in every aspect and detail of the process from development to delivery. We felt like we had become part of Canal Insurance, delivering a creative result that exceeded all expectations.