After assessing these individual user categories, we built individual pages in the new website to address each user type. We accomplished this by designing unique landing pages for each Designer Style. In the middle of designing these pages, we also found that Kessick’s explanation of their Wood Type Offerings was confusing and, in a deep whiteboard discussion, hammered out a way to make this easier for the user to understand their offerings for each designer style.
We took all of this information, including their desire to make highlight “Kessick Quality” on the home page, which is far above their competition. This started with their #1 claim that their Wine Cellars are Exceptional, then allowed the user to pick their route to go deeper into the site based on their individual needs. (“Styles” or “User Category”). Ultimately, we developed a classy website that signified Kessick’s high standard of craftmanship.