Kessick Wine Cellars

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The Problem

Kessick approached us because their users were getting lost due to confusing navigation. Kessick Wine Cellars sells directly to design and trade professionals, so when a visitor wanted to buy their product, they didn’t know what to do. Their website needed to be clear about how to find a dealer for those wanting to purchase but also speak directly to designers and dealers about their unique wine cellar styles.

Our Solution

Drum Creative guided Kessick through the storybrand framework to clearly define their audiences and wireframe a homepage that speaks directly to the design and trade professionals, but also clearly communicates to a customer how to find a dealer if they were interested in purchasing. Using their brand story messaging, lifestyle and product photography, and a captivating video showing off their process, Drum designed a clean and beautiful website that truly showcases the high-quality craftsmanship and innovative construction techniques that gives their wine cellars the “Kessick Difference”.

Services Provided

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