Before
After
The Problem
Midland Asphalt needed a fresh take on their website while communicating the strength and stability of their service of providing asphalt products. Their logo is very similar to their parent corporation Colas Construction, resulting in brand confusion.
Our Solution
We embraced red as their main color and paired it with black and white to give them a more unique brand identity. Adding graphic patterns, motion effects, and simplifying their message and menu woked wonders to breathe new life into their website.
Services Provided
- Brand Story, Website Redesign
