Working on a logo takes time and research. After learning more about their business and who their customer were, Drum Creative knew their logo needed to create something soft. Understanding that most of their clients were women, we created several concept that had a female form in it. We landed with an “O” encircling an “S” that slightly took on a female form with a brush stroke touch. The combination illustrated Optimizing ones self with the circle around the “S” The client was pleased with the outcome, and we then created business cards and letter head for the business.