Working together with Sherman’s IT, Marketing, Admissions, and Institutional Advancement Departments we guided them through the Story Brand framework to help clarify that message into an elevator pitch, and then convert that message into a simple wireframes for their main landing pages that displayed the order and flow of the message. After crafting their brand’s message for the homepage, our team was able to develop a beautiful, modern and clean design that is reflective of Sherman.
We achieved this look through custom animations and complex code to easily search and filter events, FAQs; job listings; directories; and PDF resources eliminating the need for multiple plugins that caused the site to be slow and inefficient. Now, visitors have a more impactful experience on the web that captures the look and feel of the Sherman campus and community.