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Questionnaire – Online Marketing

Are you ready to showcase your brand?

Online Marketing Questionnaire

To help us build a strategy that aligns with your marketing needs, please fill out the form below. Feel free to contact Johnny Petersen, our Marketing Specialist at johnny@drumcreative.com if you have any questions.

Contact Info

Step 1

Marketing Scope

Step 2

Target Audience

Step 3

Brand Voice

Step 4

"*" indicates required fields

Step 1 of 4

25%

Contact Info

Your Company Name*

Primary Contact Name*

First Last

Primary Contact Email*

Primary Contact Phone Number*

Your Website*

How do you prefer that we communicate with you?*

Select all that apply

Phone Call

Text

Email

Video Chat

Marketing Budget & Platforms

What budget do you currently have reserved for ads? Or do you have a target budget in mind?*

This will help us align our strategic options closer to your ideal budget

What is your current monthly revenue?*

This will help us narrow down more affordable strategies to match the size of your business

Are you currently investing in any of these marketing platforms?*

Select all that apply

We are not currently running any marketing

Google Ads

Bing Ads

Web Display Ads / YouTube Ads

Social Media Ads

LinkedIn Ads

Email Funnels / Offers

Printed Postcards

Billboards

Cable TV / Streaming Commercials

Radio Ads

What marketing goals interest you the most?*

Select all that apply

I'm not sure, I'd like your recommendations

Be found in more Google / Bing searches

Re-engage previous website visitors

Consumer ads on social

Business ads on social

TV & streaming commercials

Email lead-generation funnels

If we needed to create social media ads, do you have a preferred social media platform?

Examples: Facebook, Instagram, TikTok, Twitter, LinkedIn, etc

Do you currently have a preferred email marketing platform?

Examples: MailChimp, Constant Contact, etc

What specific TV / streaming platforms or networks do you prefer?

Examples: local channels, national channels, Hulu, Netflix, etc

How much separate budget per month are you willing to dedicate to TV / streaming commercials?

Locations, Audience & Goals

If you don't know the answer, feel free to skip any question in this section.

What locations/cities/counties are strongest for you when getting new customers?

Are there locations you would like to expand into?

Briefly describe your ideal target customer or business:

Examples: market, industry, job position/profession, interests, age range, gender, etc

How seasonal is your business?

Do you only offer products or services during set times in the year, or do you have discounts on a promotional calendar? Are there high- or low-demand months?

When considering paid ads in general, which factor is the most important to you?

They're all important, but which one stands out in your mind? This will help us prioritize a strategy around what you value most

Number of Leads / Purchases

Lead / Purchase Revenue

Cost Per Lead / Purchase

Visits to the Website

Social media ads typically have different goals than other platforms. Which factor is most important to you for ads on social media?

This will help us match our solution to your goal

Engagement (Likes, Comments, Watch Time)

Number of Page Followers

Visits to the Website

Number of Leads / Purchases

Cost Per Lead / Purchase

Lead / Purchase Revenue

When considering cable TV and streaming commercials, which factor is the most important to you?

General Brand Awareness

Number of Views

Visits to the Website

Number of Leads / Purchases

Lead / Purchase Revenue

Cost Per Lead / Purchase

Your Ad Content & Brand Voice

If you don't know the answer, feel free to skip any question in this section.

What is your core business offering?

What is the best overall term or phrase to describe your business as a whole?

What are your priority products or services that bring in the most profit?

What newer or less-profitable products or services do you also want to grow?

Please list your top 3 competitors:

This will give us an understanding of how you see yourself in the market

What's your unique selling point? What makes you better than the competition?

What are the top 5 general phrases that would someone type in a search to find your most popular products or services?

This will help us narrow down our keyword themes and audience interests for paid search

What voice should we use when talking to customers? (select 3)

Choose 3 adjectives that describe the wording & phrasing you want your brand to use:

Authoritative

Casual

Conversational

Creative

Edgy

Friendly

Humorous

Inspirational

Intellectual

Intimate

Masculine

Feminine

Quirky

Serious

Witty

Corporate

Enthusiastic

Calm

Empathetic

Blunt

Confident

Analytical

Optimistic

Playful

Which set of values matches the closest to your company? (select 1)

How do you want customers to feel when thinking about your company?

Happiness, goodness, and optimism (Coca-Cola, Nintendo, Dove)

Connections, supportive, and down-to-earth (IKEA, Home Depot, eBay)

On a mission, courageous, and inspirational (Nike, BMW Duracell)

Breaks the rules and revolutionary (Harley-Davidson, Diesel Jeans)

Discovery, thrills, and new experiences (Jeep, Red Bull, REI)

Imaginative, inventive, and lasting value (Lego, Crayola, Adobe)

Bringing order, responsible, and organized (Mercedes-Benz, Microsoft, British Airways)

Visionary and making dreams real (Apple, Disney, Absolut)

Love, passion, and romance (Chanel, York, Haagen Dazs)

Compassionate, nurturing, and generous (Johnson & Johnson, Campbell Soup, Goodwill)

Humourous, irreverent, and mischievous (Old Spice, Mint Mobile, M&Ms)

Mentor, advisor, and knowledge (Google, PBS)

Is there anything we SHOULDN'T mention in your ads?

Any specific language, words, or phrases we should avoid?

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