30
Nov
2018

SEO – The Missing Piece of Your Business

by Keith Hodges, Content Strategist
News & Notes Search Engine Optimization SEO
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seo puzzle piece being placed in missing spot

Search Engine Optimization or SEO can be confusing as well as frustrating. It can be better understood with a little guidance and can even be outsourced to a copywriting firm, but it is necessary to grow your client database and also helps to keep the ones you currently have.

What is SEO and how does it work?

SEO is the process of optimizing your website in a way that improves your chance of being found by those who might be searching for you or your services. One aspect of search optimization is in using “keywords,” on your website’s blog posts. These keywords need to be appropriately placed to have your website hit higher and higher on web searches. However, it is a bit more complicated than that.

“Long-tail keywords” are certainly better to use as they cover more search options. Meaning, just using the word ‘plumbing’ in an article is very specific, but using a phrase such as ‘HVAC and plumbing’ causes you to rank higher as it expands possible searches. However, adding your location to HVAC and plumbing may take someone who is searching for a plumber in your area right to your website.

There are also secondary and tertiary keywords that can be incorporated into a blog post that aids in the search. This can require keyword research to learn what terms might work best. These keywords increase the value of the blog to your readers and to others who may want to forward it or “backlink” to it, and this also adds to your placement when someone searches for your type of business.

Why your business needs SEO

Whatever your business is, it is important to have a professional SEO plan because people need to know about you. Let’s say you make widgets and have the best widgets available on the planet. Just you and a few other people knowing this is not going to expand your business. People have to be aware you exist, and the fastest way of growing your widget business is no longer simply word-of-mouth or newspaper advertising.

People use many different ways to shop over the internet, and that way of shopping is not going anywhere. Social media platforms such as Facebook, Twitter, Pinterest, and many other online applications are waiting to be utilized by people who have interest in what you are saying, and they often pass this information along. Well-themed SEO content can reach more people than you might think.

Do you lack an understanding of SEO? Is it holding your business back from capitalizing on what you know your business does best? We offer a variety of SEO services in Greenville and can help you optimize your website for search, allowing you to get back to the basics of running your business.

If you need a website or have been considering a redesign of your existing site, we understand how web design impacts search engine rankings. Contact us today to learn more.

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