Quoracreative says that in 2020, 50% of all internet searches will be voice-based. As more and more people use voice search to make their purchases, those businesses that optimize their sales funnel for this new venue will benefit the most. With voice-search shopping projected to reach 40 billion by 2022, there is a lot of potential in this new marketing trend.
How to Optimize Your Site for Voice Search
Create Content That Answers Your User’s Questions
We are living in the age of voice search SEO. A majority of people use voice search to ask for specific information with keywords such as “How to,” “Why,” “When,” etc. To target these users, who are often at an early stage in a user journey, your business needs to supply informative, concise content that gives the user the information they need. Keyword density will play a much less important role in voice search, but it doesn’t mean you shouldn’t use long-tail keyword phrases to help potential users find you.
Create a Google My Business Profile
Many people use voice search to locate nearby businesses. If your business has a brick-and-mortar store, don’t let opportunities pass you by. You can start by knowing how to find your online business on the search engine results page. You also need to create a Google My Business profile with as much information about your business as possible. Google will rank your site in search results based on the distance between your store and the user, as well as the number of good reviews you get.
Make Sure Your Site Is Mobile-Friendly
Most users use their mobile phones for voice searches. This means they will be using the mobile version of your website if you have one. Make sure your mobile site is fully functional. For eCommerce stores, pay attention to the checkout process and make additional fine-tuning to make it as smooth and easy as possible. Responsive web design can make or break your business.
As you can see, the potential to sell to these voice-search users is limitless, especially in the near future. If you don’t have a good SEO strategy to target them, contact us today to discuss implementing an SEO plan for growing your business and improving your online results.