Websites are — or should be — 24/7 lead-generating assets for your business and your website could be your most important employee. Most people focus on making a website that is optimized for performance in search engines. A website that is responsive across all devices and ranks at the top of Google and will ensure that their business rises above your likely competitors.
We agree that’s all very important. But the purpose of your website can’t stop there.
Getting found when someone searches for you is only the beginning. What happens next?
#1: You Need to Attract the Right People
When someone does a search and finds you, it feels good. You launched your swanky new search-optimized website, and your traffic numbers start to climb. You feel validated in your investment and things are on the right track to start getting new business soon.
Then a few weeks and months fly by, and you still aren’t seeing a return on your investment. Why?
You need to make sure you have the right strategy for attracting the right prospects before you dive into putting a new site out there. Your messaging, branding, content, and graphics all need to attract your ideal-fit prospects to your website. Your search strategy needs to be optimized for keywords that your desired targets are using when they hit a search engine.
If you skip this step, you will likely see an increase in traffic, but not an increase in leads.
#2: You Need a Conversion Strategy
Let’s say that you get the right person to your website. What now?
A contact button in the main navigation menu at the top of the page isn’t enough. You need to plan to lead them through a journey around your website. They came to you looking for a solution to a problem or question that they had.
You have to show them how your services can help them go from where there are now — unsure and in need — to the solution they are looking for.
What pages do you need to have on your website? What content should go on those pages? How should their journey be linked to easily and intuitively lead them through?
#3: You Need Experienced Web Design Professionals
Websites are more than just pretty digital brochures. They are assets that can be leveraged to help you attract new visitors, lead them to contact you, and ultimately grow your revenue with a steady funnel of new customers. Simply put, good web design changes visitor behavior.
At Drum Creative, we have over ten years of web design experience helping business owners just like you build better websites. Contact us today to start a conversation and get a quote for your project.
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