Did you know 93% of all website hits begin with a search engine? Search engines are arguably the best platforms for generating leads online. Take a look at these four interesting facts to see how SEO lead generation can help skyrocket your business.
1. Inbound search traffic produces a 14.6% lead conversion rate
Inbound traffic refers to visitors coming to your site from public listings and organic search rankings rather than direct outbound promotional methods. Leads obtained through inbound search traffic have a 14.6% conversion rate compared to outbound traffic, which only has a 1.7% conversion rate. However, do keep in mind that this number can vary depending on the niche, traffic quality, and the design of your website, but inbound traffic will generally have a higher overall conversion rate than outbound traffic when compared across many different platforms.
2. Search engines generate 10 times more traffic for shopping sites than social media
Search engines are by far the largest traffic source for websites. Studies have shown that search engines generate 10x more traffic for websites that are tailored towards shopping than social media. This means business owners should spend about twice the time and money on SEO compared to social media to start generating more leads for their business.
3. 4 out of 5 consumers will use a search engine to find information about local businesses
Another interesting fact is that 4 out of 5 consumers will use a search engine to find information on local businesses they are interested in. This information could include many things such as
- business addresses
- store hours
- product availability
- and travel directions
which is why it is essential to have this information on your website as detailed as possible. This is also the reason why it’s vital to have your business listed in local search results on as many search engines as possible.
4. 78% of local mobile searches lead to offline purchases
Yep, you read that headline right the first time! Research from a study conducted in 2013 found that 78% of local mobile searches will eventually lead to an offline purchase. This same study also found that 96% (or nearly all) PC users perform local searches, so you should always make sure your website is optimized for local search results by including as much information about your business as you possibly can.
Contact us to learn how SEO can improve your website or how to start SEO for your website. We look forward to having a conversation with you to help you determine the right optimization strategy for your business.