Any seasoned online marketer knows the importance of keyword research. If you choose the wrong keyword, you’ll have a hard time ranking.
What is Considered a Wrong Keyword?
The definition of a wrong keyword is subjective, but generally, for a small business with limited time and budget, any keyword that has high competition and is a mismatch to the conversion goal is a bad keyword.
Imagine you are charging $50 for a product, and all the users arrive at your store through keywords that have the word “free” in them. Your conversion rate is extremely low, and so is your bounce rate in Google Analytics. After so much head-scratching, you realize the problem is your keyword choice.
To help you with keyword research, here are some creative tools that seasoned marketers use.
If you love Google’s autocomplete feature for keyword discovery, you’ll fall in love with Soovle. It’s a free keyword suggestion tool that offers autocomplete options from multiple sources, including Bing, Amazon, YouTube, and Wikipedia. Using it is as simple as entering your keywords and reviewing the instant results. It’s a great keyword generation tool, especially when you need ideas for blog post titles.
Wordtracker Scout is the tool you need to spy on your competitor. Want to know what keywords your competitors, or just about any website, are focusing on? Simply install the Wordtracker Scout plugin and start exploring the unlimited power of keyword research on any web page.
Ubersuggest is the brainchild of Neil Patel. For those who don’t know who he is, he is one of the top authority figures when it comes to digital marketing. Even Google loves him.
Ubersuggest provides you with keywords that you might not be able to discover on Google’s Keyword Planner. Simply enter any keyword, and it will spit out enough suggestions to keep you busy for a while.
Do you need to drive people to your website or need help to establish your business as an authority in your chosen niche? Contact us today to speed up the process and obtain desirable results. We offer complete solutions for your SEO, Video, Branding, and Web Design needs.