If you’re like most people you’ve probably never heard of Google Webmaster Tools, let alone have time to be bothered with all of its bells and whistles. Site Health? URL Parameters? Crawl Errors? It can seem a little daunting at first. The truth is Google Webmaster Tools is a free and easy to use service that enables your website to be seen by customers. If you aren’t using Webmaster Tools already, you should start today.
Over the past few years, the Google team has done a great job engineering Webmaster Tools to be one of the most powerful weapons in your website’s arsenal. Webmaster Tools allows you to view and manage how well your site is being seen by Google. In order for your website to rank well with customers, you have to be, ‘findable’. Webmaster Tools empowers you to address critical issues such as Sitemap errors and missing pages within your website. Addressing and improving these issues can result in your site being found much earlier in those all-important Google results.
So, How do you get started? Simply visit www.google.com/webmasters/tools and submit your website. Once submitted, Google offers easy to digest documentation that will have you feeling like a veteran Webmaster in no time. As we wrap up each project we install Webmaster Tools to maximize each of our client’s search engine optimization and organic results.
Already feeling confident about mastering Webmaster Tools? Stay tuned for the second part of this post where we’ll dive into using Google Analytics to get an inside look at how your customers interact with your site.