So, you’ve finally decided that you’re going to bite the bullet and get into this whole social media “thing.” Good for you! It truly is a great way to extend your reach and create a community for your customers. But, don’t jump in too quickly. There’s a lot more to it than simply creating a page, entering your information, and uploading a couple of pictures.
Consumers in today’s market want the real deal. And not only do they want the real deal, but they also want it to be current, up-to-date, and useful. Here’s where Facebook can be a huge asset to you – you can keep your customers up to date on promotions or company news. You can also send out Facebook fan-only, one-day specials, creating a sense of urgency and making them feel special.
However, these high consumer expectations are important to consider when embarking on adding social media to your company’s marketing strategy. If you have a Facebook page, Twitter account, LinkedIn account, etc. you must, without exception, update that page on a consistent basis. If a potential visitor visits your Facebook Page and finds you haven’t done an update in the last month (or even the last week) you can actually lose credibility. Now social media and all its “coolness” is working against you.
So what’s the right thing to do? It all depends on your goals, time, and staff.
Social media can be a great tool in terms of loyalty, SEO, and advertising. However, if you or another employee can’t invest the time to keep it current – it can actually harm you. Luckily, even if you don’t have the time to invest, this doesn’t mean you can’t still utilize these great tools – we can get you started, help with maintenance, or custom design your company page.
It is our goal to help our clients build their businesses and differentiate themselves from their competitors. We’re here to take the “scary” out of getting on social media or getting a great website! Every budget deserves a great website, and social media marketing is just another piece of the puzzle to move your business forward.
So… are you ready to take the leap into social media marketing? Let us help you get started today.