Search engine optimization (SEO) is the process of making your website attractive to a service like Google. It allows them to display links to your site when a user searches for information that you are best suited to provide. How do the search engines decide who has the best path to point a searcher toward, and why are the images on your site important in this strategy?
Gotta Start Somewhere
Creating engaging and compelling content is the #1 priority for websites looking to compete. This often means crafting copy that is useful in answering questions and provides a value of some type to readers. If you are doing this, you are going in the right direction.
There are, of course, other pieces to the puzzle.
Search engines are looking at all parts of your website and whether these parts create a good offering to visitors. This means that these engines are looking at your website’s code, the content of your copy, and your images to understand what it is you are providing to users. Content means much more than good copy.
Optimize Your Images
How does a search engine decide if your images are relevant and helpful to users? After all, it is a robot looking at your site, so how can it determine if an image is good and useful?
The answer is simple: Search engines give you ways to let them know how useful your images are.
There are “tags” that a web developer can insert into the code of your image that lets search engines know your image’s content. For instance, you’re displaying an image of a playful cat. A developer can make the code of your website tell the engines exactly that, “this is an image of a playful cat.”
Develop a Strategy to Compete
Images, copy, and your site’s navigation are all pieces of a bigger SEO picture you need to consider when publishing a page. You can likely capitalize on opportunities your competitors aren’t considering when you take the proper steps to plan for a solid web strategy.
If you have a website, it’s important to have a professional SEO plan. If you don’t have an SEO strategy, you are missing out on opportunities to reach your intended audience. We can help you optimize your website for search and set up an ongoing strategy to compete online. Contact us for a quick chat.