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The Importance of SEO for Small Businesses


What is SEO?

SEO stands for Search Engine Optimization. It is, in a nutshell, a writing technique designed to tell search engines exactly what your site is about, so it can better serve search results.

When you conduct a Google search, you type in a series of words into a search bar. When you press enter, the Google algorithm crawls through the entirety of the internet (quickly) to give you sites and pages that it thinks you want to see, based on what you typed into Google.

How to Use SEO

The full scope of SEO is quite broad and takes some time and practice to successfully implement. To start on the basics, follow these steps:

  1. Figure Out a Keyword
    The keyword is the words that someone would type into Google to find the information or product you are providing. If you are selling web design, for example, a user might type in “web design services,” and they would find what they need on your site.
  2. Put that Keyword in a Post
    Once you find your keyword, make sure that it appears (naturally, don’t force it) a few times on the page you are optimizing. Seeing the phrase more than once on a page will tell Google that your page might be about that.

These are the bare-bones basics of SEO. For SEO help setting up and optimizing your site, contact us, and we can do the heavy lifting for you.

How SEO Will Help Your Small Business

The point of SEO is to get your site in front of people who need it. When a person conducts a search on Google, they are, more often than not, looking for an answer to a specific question or problem. When you can get your site in front of those kinds of customers, ones with specific needs and intent, that translates into high-quality and high-converting traffic to your site.

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About Your Business

What Will They Get? List the positive changes your customers will experience if they use your product or service. What does their life look like after having engaged with your brand? What problem did you solve for them and how do they feel about themselves? (List 8-10)
(Those who are most like you) Please list 2-3 and include their website URL.

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