Social media isn’t just a way to drive traffic to your site. Of course, traffic should be the main goal of your social media strategy, but that’s not all there is to it. Social signals can have an impact on your SEO rankings as well. Here are some ways how.
Improve Domain Authority
Social signals can improve your website’s domain authority. Although backlinks from the major social sites are now set to be nofollow, they can still have an impact on your domain authority. Social signals include both how many times your posts and links are being shared and how many followers and fans you have.
Although there is no hard evidence that social signals help improve rankings, many people do point to it as one of Google’s many SEO metrics. If Google sees your site as popular, they will be more likely to bring it up in the search results. Sharing your posts on Google Plus is also very helpful for getting it indexed.
Get Organic Backlinks
The more you are out there, the more awareness there will be about your brand. The more social shares your posts get, the more likely it is that someone will like your blog posts and link to them. Having a strong presence on social media is a great way to get organic, high-quality backlinks.
You can get more followers by being active on social media. You can also place social sharing buttons on your site to encourage your visitors to share your blog posts.