Drum Creative is celebrating 20 years of website design, online strategy, and digital evolution this year.
Over the past two decades, we’ve had the privilege of helping businesses grow and evolve through high-performing websites. To mark this milestone, we decided there was no better way to celebrate than by launching our redesigned and fully updated Drum Creative website.
Even Our Website Needed A Refresh
As a digital agency, we know firsthand that a website isn’t something you set and forget. Our clients’ confidence in our adaptability and evolution demonstrates our commitment to staying ahead of the curve..
Because a website has to evolve with your business, your audience, and the ever-changing digital landscape, it was time for Drum to evaluate our own online presence. While our previous website served us well for many years, it no longer reflected who we are today or the full scope of our work.
It was time for a refresh that not only showcased our expertise but also demonstrated the strategies we recommend to help our clients grow.
The World Has Changed—And So Have We
When Drum Creative started 20 years ago:
- Websites were primarily static pages
- MySpace was the dominant social media platform
- AIM was the hottest form of quick communication
- Blogging was used primarily for online journaling
- YouTube didn’t exist—a reel was only used in fishing
- No one was even talking about digital marketing
Fast forward to today, and the landscape is entirely different.
20 Years of Digital Evolution
Mobile-Friendly and Responsive: The rise of smartphones and tablets has transformed how people interact with websites. Today, mobile-first design is a must. Users expect seamless experiences across all devices, making it essential for businesses to adapt to this mobile-driven world.
Search Engine Optimization (SEO): SEO has evolved from simple keyword stuffing to a dynamic strategy prioritizing high-quality content, fast load speeds, and user experience. With AI-driven algorithms now dictating search rankings, businesses need strategic, optimized websites to stay visible in search results.
Blogging: Blogging has become a powerful tool for businesses to engage audiences, establish authority, and drive organic traffic. With SEO best practices and structured content, blogging is more strategic than ever, helping companies to attract and retain customers.
Targeted Marketing: The rise of platforms like Facebook and Google AdWords has allowed businesses to reach their target audience more effectively. Today, with tools like Google Analytics, digital marketing is a data-driven approach that enables precise audience targeting and campaign optimization.
Online Shopping: Consumer habits have shifted dramatically, with 56.6% of U.S. shoppers preferring online shopping over in-store purchases. Websites have transformed into online storefronts, allowing businesses to offer a broad range of products at customers’ fingertips.
Short-Form Video: The way we consume content has changed drastically. With over 2.5 billion monthly users, YouTube has transformed how businesses connect with audiences. Short-form video is now a key content strategy, reshaping how we capture attention in a digital world that demands quick, engaging content.
Customer Needs Have Changed
In addition to the evolution of technology, the way people consume content has fundamentally changed. Short-form videos and bite-sized content have reshaped attention spans, making users crave quick, engaging, and visually compelling online experiences.
Websites must now instantly deliver clear messaging, capturing interest seconds before a visitor goes away.
** Recognizing this shift, Drum has refined our approach to website messaging. Several years ago, we became a StoryBrand-certified agency, adopting a proven framework that helps businesses clarify their message and connect more effectively with their audience. The StoryBrand framework now guides how we craft website and marketing content, ensuring everything speaks directly to the customer’s needs and desires while driving meaningful engagement.
Implementing Our New Website
Our new website isn’t just an online facelift—it’s a complete reflection of all the ways we have grown, shifted, and changed with the times.
Our new site is designed to provide you with a more user-friendly experience, making it easier to find the information you need and connect with us. Drum Creative builds modern, results-driven digital experiences that incorporate the latest best practices, which is why our site is:
- User-Centric: Designed with ease of navigation and clear, StoryBrand-driven messaging, making it simple for visitors to find what they need and engage with us.
- Performance-Optimized: Fast, mobile-responsive, and SEO-friendly, ensuring a seamless experience across all devices and search engine visibility.
- Visually Compelling: A perfect blend of creativity and strategy, reflecting our ability to balance design and functionality while telling our story effectively.
- A Testament to What We Do: We practice what we preach, incorporating our proven messaging framework and the latest best practices to drive results for ourselves and our clients.
Looking Ahead: The Future of Digital Strategy
If the past 20 years have taught us anything—change is constant.
Technologies will continue to evolve, algorithms will shift, and customer behaviors will adapt. As we step into our next chapter, Drum’s focus remains the same: helping businesses create digital experiences that function as good as they look.
Whether it’s a new website, a refresh, a rebrand, or a strategic online lead-generating campaign, we’re here to ensure our clients stay ahead of the curve.
Here’s to 20 years of innovation and the next 20 years of pushing creative boundaries. Explore our new website, and then book a call with us.
Let’s create something amazing together!