Less Can Be More

a top down view of a coffee mug sitting on a blue background

As the bloated Christmas holiday gives way to the pared-down penance of a New Year, the phrase “less is more” is used, ironically, a lot more. Whether it is our historically Puritan ethic or just plain trial-and-error, the concept that more is not necessarily better holds promise in many areas. When we start to realize […]

Dear Retailer, Help Me Be Your Customer

a clothing rack with a color assortment of t-shirts hanging on it

Dear Retailer; I would like to be your customer. Online, not in person. Now please, don’t take it personally. I can’t tell you how long it’s been since I’ve, you know, physically shopped for anything more than groceries. My behavior is not atypical to any degree. Like it or not, online shopping is here to […]

Is Good Enough, Enough?

a man in a black suit fixing his tie

The importance of differentiation in making one’s mark in the business world has a direct correlation to gaining success as a business leader. Recently, I completed my Masters of Business Administration from Walsh College and found myself at a crossroads.  Friends, family, and colleagues began asking me “what are you going to do now?” And to be […]

Say Uncle! The Web is Where it’s at…

a black table set with silverware and white napkins

As an average consumer, I simply assume that every business in the world has a website. I also assume they are on Google (I mean it’s free, right?). So, the other day when I typed in “restaurants Greenville,” I believed that those companies that showed up in the search results were the only eateries in […]