User-UnFriendly Mistakes
Hello there, I am your typical website visitor. When I first enter your site, I start out with a reservoir of goodwill. I expect that you’ll be accommodating and help me quickly find what I am looking for. That is the ideal situation for both me and you. However, every user-unfriendly problem I encounter on […]
Less Can Be More
As the bloated Christmas holiday gives way to the pared-down penance of a New Year, the phrase “less is more” is used, ironically, a lot more. Whether it is our historically Puritan ethic or just plain trial-and-error, the concept that more is not necessarily better holds promise in many areas. When we start to realize […]
Dear Retailer, Help Me Be Your Customer
Dear Retailer; I would like to be your customer. Online, not in person. Now please, don’t take it personally. I can’t tell you how long it’s been since I’ve, you know, physically shopped for anything more than groceries. My behavior is not atypical to any degree. Like it or not, online shopping is here to […]
