Beyond a Pretty Logo
Most people don’t quite understand what goes into a great brand or how important the brand actually is to the company. But the truth is, how your brand is perceived by the potential customer or user affects its success – and your company’s success – no matter how large, or small, your business might be. […]
Is Good Enough, Enough?
The importance of differentiation in making one’s mark in the business world has a direct correlation to gaining success as a business leader. Recently, I completed my Masters of Business Administration from Walsh College and found myself at a crossroads. Friends, family, and colleagues began asking me “what are you going to do now?” And to be […]
Content is King
And you thought cash was king? Nope. Not in web design. Today it’s all about content. I remember back in the day… say 1995, when just having a website was cool. All it needed was some “hotlinks” and flames to gain instant credibility. Consumers back then shopped with you first and visited your website second. […]
Say Uncle! The Web is Where it’s at…
As an average consumer, I simply assume that every business in the world has a website. I also assume they are on Google (I mean it’s free, right?). So, the other day when I typed in “restaurants Greenville,” I believed that those companies that showed up in the search results were the only eateries in […]
