Rebranding The Baptist Courier

The-Baptist-Courier-Rebranded

Rebranding is a strategic marketing process that is often initiated by the need to refresh, reposition or retarget a brand or company. In most cases this process involves a new name, logo, tagline, image or some combination of these elements for the purpose of improving an established identity. Rebranding provides an excellent opportunity to reassess and clearly communicate the […]