There’s More to the Story – Part II

an old man sitting in a dark room full of books while reading a book

When our team meets with a client for the first time, we spend a good deal of time listening and learning the story of our new client’s business … these meetings are always enjoyable, as we get to hear their whole story right from the source. However, when I step up to the plate to […]

Once Upon A Time – Part I

an image of an old man sitting on a bench looking out over a large body of water

“Tell me a story.” It is one of the first things we ask for as children – and seek out the rest of our lives. We never really grow out of our love of a story: good news, bad news, gossip, jokes, catching up … we communicate most authentically and automatically through stories. Stories help […]

Become a Snail Mail Superstar with Postcards

a postcard with two dogs and the words "Image Matters"

In a world of social media, web apps, tweets, pings, and invisible ‘clouds,’ the notion of mailing a postcard to market your business seems almost, well, quaint, right? Wrong. There’s a reason postcards have been around since before Al Gore was born, let alone before he invented the Internet. Postcards are affordable, effective, and easy […]

Because You CAN, Doesn’t Mean You Should

a closeup of hands sitting on a white keyboard on a desk with a mouse and a yellow watch

I’m sure there are a few things we can agree on … Just because you can drive your car 150 miles per hour doesn’t mean you should. (Have you seen what can happen at a Nascar race?) Just because you can eat McDonald’s every single day doesn’t mean you should. (Have you seen Super Size […]

Beyond a Pretty Logo

a closeup image of a worn out ferguson 165

Most people don’t quite understand what goes into a great brand or how important the brand actually is to the company. But the truth is, how your brand is perceived by the potential customer or user affects its success – and your company’s success – no matter how large, or small, your business might be. […]

Is Good Enough, Enough?

a man in a black suit fixing his tie

The importance of differentiation in making one’s mark in the business world has a direct correlation to gaining success as a business leader. Recently, I completed my Masters of Business Administration from Walsh College and found myself at a crossroads.  Friends, family, and colleagues began asking me “what are you going to do now?” And to be […]

Content is King

a red umbrella

And you thought cash was king? Nope. Not in web design. Today it’s all about content. I remember back in the day… say 1995, when just having a website was cool. All it needed was some “hotlinks” and flames to gain instant credibility. Consumers back then shopped with you first and visited your website second. […]

Is Your Business Ready For Facebook?

a closeup of a coffee mug next to a computer on a desk and a bag and Christmas lights in the background

So, you’ve finally decided that you’re going to bite the bullet and get into this whole social media “thing.” Good for you! It truly is a great way to extend your reach and create a community for your customers. But, don’t jump in too quickly. There’s a lot more to it than simply creating a […]