There’s More to the Story – Part II
When our team meets with a client for the first time, we spend a good deal of time listening and learning the story of our new client’s business … these meetings are always enjoyable, as we get to hear their whole story right from the source. However, when I step up to the plate to […]
Once Upon A Time – Part I
“Tell me a story.” It is one of the first things we ask for as children – and seek out the rest of our lives. We never really grow out of our love of a story: good news, bad news, gossip, jokes, catching up … we communicate most authentically and automatically through stories. Stories help […]
Become a Snail Mail Superstar with Postcards
In a world of social media, web apps, tweets, pings, and invisible ‘clouds,’ the notion of mailing a postcard to market your business seems almost, well, quaint, right? Wrong. There’s a reason postcards have been around since before Al Gore was born, let alone before he invented the Internet. Postcards are affordable, effective, and easy […]
Because You CAN, Doesn’t Mean You Should
I’m sure there are a few things we can agree on … Just because you can drive your car 150 miles per hour doesn’t mean you should. (Have you seen what can happen at a Nascar race?) Just because you can eat McDonald’s every single day doesn’t mean you should. (Have you seen Super Size […]
Beyond a Pretty Logo
Most people don’t quite understand what goes into a great brand or how important the brand actually is to the company. But the truth is, how your brand is perceived by the potential customer or user affects its success – and your company’s success – no matter how large, or small, your business might be. […]
Is Good Enough, Enough?
The importance of differentiation in making one’s mark in the business world has a direct correlation to gaining success as a business leader. Recently, I completed my Masters of Business Administration from Walsh College and found myself at a crossroads. Friends, family, and colleagues began asking me “what are you going to do now?” And to be […]
Content is King
And you thought cash was king? Nope. Not in web design. Today it’s all about content. I remember back in the day… say 1995, when just having a website was cool. All it needed was some “hotlinks” and flames to gain instant credibility. Consumers back then shopped with you first and visited your website second. […]
Is Your Business Ready For Facebook?
So, you’ve finally decided that you’re going to bite the bullet and get into this whole social media “thing.” Good for you! It truly is a great way to extend your reach and create a community for your customers. But, don’t jump in too quickly. There’s a lot more to it than simply creating a […]
