Once Upon A Time – Part I

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“Tell me a story.” It is one of the first things we ask for as children – and seek out the rest of our lives. We never really grow out of our love of a story: good news, bad news, gossip, jokes, catching up … we communicate most authentically and automatically through stories. Stories help […]

A Blog that Brings You Business

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Blogs are everywhere, this is not news. In fact, it is so not news that you might want to dismiss the idea that a blog could bring you business. Lots of it. And while I don’t fault your skepticism, don’t throw the blog out with the bathwater. Not yet. Have You Considered Forming A Gang? […]

Increase Your Conversions in 3 Steps

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Why are consumer testimonials so powerful? In his classic text, Influence: The Psychology of Persuasion, Dr. Robert Cialdini explains the psychology of why people say “yes”—and how to apply these understandings in business and in life. In writing the book, he spent three years going “undercover,” applying for jobs and training at used car dealerships, […]

Because You CAN, Doesn’t Mean You Should

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I’m sure there are a few things we can agree on … Just because you can drive your car 150 miles per hour doesn’t mean you should. (Have you seen what can happen at a Nascar race?) Just because you can eat McDonald’s every single day doesn’t mean you should. (Have you seen Super Size […]

Why Search Engine Optimization Matters

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There are millions of books, individuals, experts, and blogs available on SEO and how it works.  If you take the time to do research and digest what you find, you will likely come to the same conclusion as me – SEO matters.  So, why don’t I just save you the time and trouble of conducting the […]