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Tag: small business development

When our team meets with a client for the first time, we spend a good deal of time

“Tell me a story.” It is one of the first things we ask for as children – and

Why are consumer testimonials so powerful? In his classic text, Influence: The Psychology of Persuasion, Dr. Robert Cialdini

In a world of social media, web apps, tweets, pings, and invisible ‘clouds,’ the notion of mailing a