22
Jan
2019

The Age of Voice Search SEO

by Keith Hodges, Content Strategist
News & Notes Online Marketing & SEO Search Engine Optimization SEO Voice Search
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college girl sitting by a tree using voice search on her smart phone

The Age of Voice Search SEO

Are you familiar with SEO? If not, you are in for a treat. SEO stands for Search Engine Optimization and is essential if you hope to increase your business’s online exposure. SEO is the process of affecting the visibility of a website through organic online searches.

The demand for SEO professionals is skyrocketing, as this marketing discipline ventures into new realms. The day of solely utilizing SEO practices in written formats is a thing of the past. We are now entering the age of using our voices to get the information we need.

What is Voice Search?

Voice-search enables users to search the internet using voice command options on their smart devices. The most common use for voice-search is directory assistance or 411, but that is quickly beginning to change as the terms like, “Hey Siri,” start to grow in usage among the over 90 million iPhone users in America and over 700 million worldwide.

What is Voice Search SEO?

With the ever-growing popularity of voice search usage, search engines like Google are beginning to develop algorithms to work in unison with voice-search based SEO. This is because the way we type differs from the way we verbally communicate. So, for search engines to maintain a high level of accuracy in regards to search results, new systems were built for the purpose of properly ingesting the structure of information being relayed.

What are the Benefits of Voice Search for Users?

  • Faster search and response time.
  • Safer to use than manually inputting a query.
  • Can ask more direct questions to get more direct answers.

For businesses with websites, who are seeking to incorporate Search Engine Optimization into their marketing strategies but are unaware of the intricacies involved, it is essential that you find a partner that can help keep you relevant in online searches.

Is SEO the missing piece of your business? Contact Drum Creative to help you find your voice in search and let our experienced team handle all your SEO needs.

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