Videos are extremely powerful when it comes to online marketing. They are often more engaging than regular content, and they produce a large ROI. Here are some tips for using videos as part of your social media marketing strategy.
Know Your Platform
Each platform has different purposes. For example, Instagram may be a great place to put up videos of behind-the-scenes peeks into your company and team members or of an upcoming product, while YouTube may be better for how-to videos. Know your goals for each platform — is it to brand yourself, connect with your customers, create informational content, or something else?
Know Your Audience
Another thing you have to think about is the audience that you are targeting. People who watch videos on YouTube and social media often tend to be millennials. Do research into the demographics of your audience on Facebook, Twitter, and other platforms and create videos targeted to them.
Make Videos Shareable
One of your goals in creating videos on social media should be to get people to share them with their own friends. Keep that in mind when you create the video. Produce videos that people would want their friends to know about. Make them informational, exciting, and fun.
Don’t Forget Live Videos
Live videos are a great way to connect with your audience on a personal level. Facebook Live videos get more views, as they appear at the top of your follower’s feeds. Instagram and Periscope are also great platforms for live videos.
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