Web design isn’t only about making your site appear professional and good-looking. It’s also, and perhaps mainly, about making sure that your site is designed in a way that lets visitors navigate your site easily. This is also known as UX or user experience. A better UX will lead to higher conversions, which is the main goal of your site. Here are a few web design tips for a better UX.
1. Make Reading Easy
Include plenty of white space on your website and blog. This will make the important text, headlines, and call-to-actions stand out. On your blog, it will let readers easily skim through your blog post and digest its main points. Include high-quality images and videos and use them to break up long articles.
2. Improve Your Menu Structure
Make sure your menu lets visitors easily find and navigate important pages. Don’t make it too confusing, and only include the pages that really matter. Consider creating a category menu on your front page, with a separate menu on each category page. Make sure that your menu works well on mobile devices. Avoid hiding important pages in a drop-down or expandable menu.
3. Speed Up Your Site
Site speed is an important part of the user experience. People don’t have the patience to wait for slow-loading websites. In addition, speed plays an important role in SEO. Speed up your site by using a faster host, a caching plugin, optimizing your images, and reducing heavy and unnecessary scripts.
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