In the era of the smartphone, mobile-friendly design is becoming more and more imperative. Browsing the web on a mobile device has become less about just providing information and more about inspiring user conversions. Visitors to your site should feel encouraged to make a purchase, book an appointment with your service, stay long enough to read your entire article, or bookmark your recipe and visit your page again and again. With so many alternative options available, getting eyes on your content and keeping them there is vital, especially for mobile users.
Here are 3 tips for designing your website with mobile users in mind.
1. Consider The Size Of Your Mobile Site
Smaller pages load faster, particularly on mobile devices. Most mobile users access your site from a 4G or 5G connection and are unwilling to wait more than a few seconds for a page to load. Google states that 32% of visitors to your site will not browse further than your landing page if they have to wait more than 3 seconds.
Two simple changes can be made to your site to optimize its speed.
- Cut out unnecessary images. Images take time to load. They may look great, but how much does looking great really matter when your customers don’t stay to view your site’s other content?
- Avoid custom fonts for anything other than headings or areas where you would specifically like to draw attention. Loading custom fonts also causes delays in the user experience and is generally not worth it, especially when there are so many easy-to-read and great-looking options readily available.
2. Utilize An Adaptive Design Over A Responsive One
An adaptive design will load a specifically coded version of your site based on a user’s particular device size. A responsive design will load everything coded and then resize itself based on the current screen size. Creating an adaptive design may take more time in the initial stages of constructing or overhauling your site. Still, it will shave precious milliseconds off your mobile page’s load time and open the door for a higher conversion rate.
3. Test Your Design On Your Own Mobile Devices
Nothing beats your own approval. Load up your website on your own phone or tablet and see how it feels to navigate from page to page. Contact yourself. Go through the steps of purchasing one of your own products. How do the buttons feel? Are they large enough to press comfortably, or do you find that you have to try increasingly smaller touches on the screen to get the buttons to work properly? Does your layout look crowded, or is it easy to navigate without overflowing the page, forcing you to scroll to the left?
If you are noticing issues, your customers will notice them too.
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Contact us, and let’s start a conversation today on how we can work together to create the best possible mobile experience for your customers.