If your website isn’t mobile-friendly, easy to navigate, regularly updated, and professionally designed, you’re losing money right now. Here are four tips to make sure your site stands out in your industry.
1. Mobile-Friendly and Fully Responsive
Search engine algorithms are ever-changing and more demanding. And since April of 2015, Google has started burying websites and search results that don’t display correctly on mobile devices. So if your website is not mobile-friendly, that’s costing you money, new clients, and web traffic. In a nutshell, your website needs to be designed in a way that everything will function well and look great, regardless of the device that your customers use to access the site. If it isn’t mobile-friendly, what are you waiting for?
2. Easy to Navigate and Intuitive Design
For a website to be most effective, it needs to be easy for your customers to know how to buy your products or services. If the information you want them to know isn’t easy to find, you are losing potential customers and sales. Your website should be simple, streamlined, and results-driven. When thinking about your call to action, ask yourself the question: What do I want my customer to do next?
3. Regularly Updated
Customers today want to know more than just what product or service you are offering. They want to know you. They want to see behind the scenes of their favorite businesses. Your customers want to understand how those products or services are created and who they’re supporting with their purchase. There are several effective ways to stay in contact with your customers and even send special offers or event announcements. Blogs, mailing lists, and various web and smartphone applications are often free or inexpensive and give you direct access to your customer. This is one way that you can avoid continually having to buy ads through Facebook or Google and steer clear of high advertising costs.
4. Designed by Professionals
You have one chance to make a first impression. Think of your website as your storefront or your house on the web. The look and feel of your website communicate how invested you are in your business and your customers. A professional design creates a strong foundation for your brand that you will continuously be building upon, and you want to make sure that foundation is built by people who know what they’re doing. Ultimately, when you hire a professional to design your business website, it makes you more money, and you’ll feel better about your brand, too. If the way your site looks doesn’t fill you with confidence, there’s no way to be sure that it will do the same for your customers. When you feel great about your site, your brand, and the way it all looks together, your confidence soars.
If your website doesn’t have all four of these essential elements, you’re leaving money on the table, losing potential customers, and losing web traffic. But don’t worry; we can help. Our team of creative professionals can ensure these important elements are part of your website. Contact us using the form below to discuss your specific website goals.