Having a functional and professional web design for your business is an essential means of fostering growth. If you haven’t yet invested in an online presence for your company, and don’t want to tackle the creative and technical challenges of website-building on your own, perhaps you are wondering: “How much will it cost to hire someone to build my website?”
While there is no cut-and-dried rate for website construction, here are three important considerations that will affect the final cost and quality of your website.
Customized Design vs. Templates
Many small business owners use “prefabricated” website-building sites to construct their websites. Usually, this involves the use of a website template. Many “free” website builders make designing a website look free and easy but will begin to charge you for additional features like hosting (not to mention cheesy advertising). A custom-built website may cost more, but you have access to your domain name, a feature-rich layout, and web maintenance. Hiring a professional to design your business website also frees up your time to focus on other business-related tasks.
While templates are less expensive than customized designs, they also offer less back-end support and are often not thoroughly optimized for search. If you are looking for a unique design that incorporates your company brand and can generate lots of traffic, then you likely will want a customized design for your website.
If you are looking for a simple website that serves its purpose but doesn’t necessarily stand out, then you won’t need to spend a lot on customized functionality. However, if you need a website that is highly adaptable to changing business needs, then you should consider investing in optimal functionality (such as social media integration, credit card processing, or contact forms).
Companies that target an Internet audience that, for example, mainly uses PCs or laptops, may not need to worry about optimizing their website for mobile devices. However, if you want to maximize your reach to potential customers, then you’ll need to invest in a website that is optimized across all browsers and is mobile-friendly.
Of course, there are many other considerations for web design that should be taken into account. At Drum Creative, we have established a comprehensive 4-step process for website development and design. This process helps us ensure that all of our clients receive a website that fits their specific needs and reaches their specific audience.
If you are ready to design a new website for your business or redesign your existing site, reach out to us today to get a conversation started. We’ll help you craft and implement a website design that perfectly matches your business at a price that stays within your budget.