Responsive Web Design For A Mobile World
I recently read about a photographer who took a series of photos he described as, “the death of real-life conversation”. His point was to make the connection between the growing use of smartphones as a way to communicate worldwide, and our diminishing ability to connect with people, face-to-face. While the story highlighted a negative side of mobile phone use, it also surfaced a positive trend for businesses . . . people ARE using their mobile devices, allowing them the opportunity to engage with the products and services you offer, especially if the navigation makes it easy for them to do so. Responsive web design allows you to target potential audiences by providing easy-to-read, fast navigation requiring little resizing and scrolling.
Responsive Web Design Helps You Engage Your Audience
One survey revealed that 64% of the companies which designed their website(s) for mobile and tablet platforms showed a noticeable increase in their sales. However, it doesn’t take a survey for you to know that people are using mobile platforms more and more. Like the photographer, we can look around and see that people are engaging mobile. In fact, smartphone users check their devices over 150 times a day, making it probable they will eventually engage your business in the same way. Another statistic reveals that 67% of shoppers are more likely to buy from a website that is compatible with their mobile devices.
So, how do you squeeze your existing website, with all of its information, into a small, mobile screen and still make the user experience engaging? The solution is by designing your site as a responsive web design. Responsive web design gives you the ability to design your website in such a way that it can dynamically alter its look depending on the device being used to view it.
As you can see in the photo above, utilizing a responsive design allows you to present the same content across multiple platforms and still make it engaging and easy to navigate. Responsive design is also cost-effective because each device is using a responsive version of the same website, not three different websites.
5 Responsive Web Design Benefits
- Responsive web design can impact your ranking in a positive way since Google favors these designs. Google sees responsive sites as a better option for delivering content to the searcher.
- Responsive design keeps your development costs down by not depending on several versions of your website.
- Responsive design will increase the amount of time people will spend on your site, creating more opportunities for you to reach them.
- Responsive design can move your customers to the desired products or services quickly and efficiently.
- Responsive design enables you to communicate an image of quality and competence that can make you stand out from others in your industry.
Competitive Prices vs. Competitive Presence
While many people still use desktops and laptops to search for products and services, search on mobile platforms continues to grow. Responsive web design has paved the way for the user to get information, find products, and make purchases easily and efficiently. It is no longer enough to simply have a website that works well on desktops and laptops. You need a website that functions well across a wide variety of devices. You might be found on mobile but if the customer can’t navigate to your products and/or services easily, they will leave your site and look for one in which they can.
Today, having a successful business means having a competitive presence, not just competitive pricing. People will eventually land on your site through their mobile devices regardless of how your site is programmed. If people are having to scroll around and have trouble finding what they are looking for, you run the risk that they will lose interest and that you will lose a potential customer. The bottom line: Responsive web designs encourage responsive users and that’s a result that any business would be happy with.
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