One of the biggest questions that a business owner will face is, “Do I need a website?” Worrying about the costs involved and the time and effort required to maintain it may cause you to put it on the back burner. You may even doubt you are tech-savvy enough to design a site, so a website may seem easier to skip. This could be detrimental to your business, however. Websites are a must for professional businesses, and here’s why.
Twitter and Facebook Have Replaced Word of Mouth
The days when word of mouth brought in a steady customer base have come and gone. Today most advertising is being done online. Your customers will most likely spread the word about you, but most won’t bother unless you have a website they can direct others to. A simple link to your site will help your customers send out a Tweet that will show their friends and family just how great you are. Reviews online are also a great way to show potential customers why they should choose you first.
Websites Gain More Views Than Sales Ads
Most clients aren’t looking at sales ads. They go directly to the internet and, more importantly, to the search bar when they need to find a new business. It sounds simple enough, but many businesses are now getting most of their clientele from online searches. Clients spend seconds typing in what they are looking for, and then a list of businesses pop up. If your website is not on this list, most clients won’t know you exist.
Hiring An SEO Expert
Search engine optimization is imperative, and by hiring an SEO expert to help build your site and improve your ranking, your website can garner more clients for your business. If you are still on the fence due to the costs of hiring a professional, consider the money you are investing as an online marketing budget. You invest money into the rest of your business, and advertising should be at the top of your list.
Want help optimizing your website for search? Contact our SEO professionals in Greenville, SC, to learn how you can improve both your rank and your traffic.