As an average consumer, I simply assume that every business in the world has a website. I also assume they are on Google (I mean it’s free, right?). So, the other day when I typed in “restaurants Greenville,” I believed that those companies that showed up in the search results were the only eateries in my area.
But like other things, I’ve come to realize that this simply isn’t true. Apparently, a whopping 44% of small businesses do not have a website. What?! I’m amazed, floored actually… As someone in my mid-twenties, I can only ask myself “how do they stay in business?”
I can’t remember the last time I opened the yellow pages or looked up the yellow pages online. My car/phone/Facebook/computer can all search for something that I need. I literally don’t need to think anymore. I type something into Google and I’m told what to buy and why.
Instant gratification is the name of the game these days. If your company doesn’t come up in the top listings of a search engine, you better believe I’m probably never going to see it. I can tell you how important this is until I’m blue in the face, but I won’t. Take a moment and think of it from your own perspective: Which companies do you feel comfortable doing business with?
Companies at the top of the list (likely the best), or a business you received a flyer from but can’t seem to find online?
Who do you interpret as having more credibility?
Why do you think you pick those top companies?
A good website not only boosts your “search” quality, but it also provides credibility and trust. The higher your company is on the list says something about who you are. It says that your company is “on the top,” literally. It shows you actually exist, what you’re doing, reviews, references, etc.
Stop and think about the way you shop these days. I’m guessing you’re not much different than the rest of the world – so why would you expect your customers to be? Isn’t it time you gave in? The internet is IT – it’s the “bee’s knees!” Build a quality company website, invest in online marketing, and watch your sales soar!
It’s time to “Say, Uncle!” Stop making excuses and just do it – you won’t be sorry – neither will your uncle.
