Regardless of whether you have a current website or planning to redesign your website this summer, content has always been king, and it’s one of the most important considerations for your web design. If your website doesn’t have a centralized hub for industry news, customer-based content, and relevant educational media, then you’re going to lose out on leads. But your website can’t be strong in content alone. It also needs to present the content in a way that is easy to skim, easy to navigate, and easy to deeply read. The secret to that is white space.
Three Key Areas on Your Website’s White Space Checklist
Your blog posts don’t have to be full of text. They should incorporate a mix of text, images, and videos. But make sure each element is framed well with:
Wide vertical margins.
It’s impossible to know what screen size your prospective customers are going to be consuming content on. Having wide margins ensures that the text itself formats to any screen size. It also helps it fit on split screens, which is how the majority of laptop users format their larger screens. Even more importantly on the aesthetics side of web design, it draws readers’ eyes to the content. It keeps away clutter and busyness that keeps readers from truly enjoying your content.
It also makes your website look more modern: trendy, frequently updated sites are minimalist. They don’t have the busy sidebars, banner ads, and animated CTAs from ten years ago.
Wide spacing between paragraphs.
Paragraphs aren’t the formulaic five-to-eight sentence blocks we were taught in school. For modern online readers, they should be two to three sentences. A new paragraph doesn’t mean a new subject. It means emphasis or even a slight change in focus.
Keeping your paragraphs short makes them a lot easier to both skim and read. Increasing the white space between paragraphs helps even the busiest skimmer take note of individual points and ideas because the text isn’t crammed together.
White space in the words themselves.
The little dots and thin cut-outs in your text isn’t really white space, but it’s just as important for the same reasons. Thin fonts that are easy to read are precisely that: easy to read. Use a dark gray color for good contrast, but don’t use a thick or complicated typeface.
White space is just one design element out of hundreds of possible choices and styles. Learn more about Greenville’s best web design company and find out how you can keep your website updated with the latest trends and features.
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