Many companies have heard about sites where it is possible to “create your own website.” These do-it-yourself sites typically provide only the minimum in website creation, perhaps some photo placement, and a small amount of commentary — along with an area to list a business name, address, and phone number. While these sites can provide a starting point for very small businesses, as the companies continue to grow and expand, they often find it difficult for their do-it-yourself website to grow with them. Of course, more established companies need a more robust website — requiring multiple areas of expertise including marketing, artistic design, as well as a high level of professional technical expertise.
Selecting the Right Design Company
When selecting a web design company to create a website that is visually appealing, informative, as well as easy-to-use, there are several factors to consider before signing an actual contract.
Too Much Technical Jargon? – Designing and building a website does involve a high degree of technical expertise. However, professional web designers must also be able to communicate with their clients in layman’s terms. If a client meets with a prospective web designer who frequently speaks in terms the client doesn’t understand, it is unlikely conversations will improve after a contract is signed.
The Client Comes First – Companies hire a web design company because they don’t want a cookie-cutter website. A good web design company won’t attempt to fit a client’s desires into what they want to offer. Instead, they prioritize their client’s vision or help them to create a vision if they don’t have one, and then design and build from there.
Marketable, Artistic, and Technical – Website design companies must be able to deliver on the many functions that encompass a professional website. A growing company often views its website as an investment in marketing their brand and their company. They also know their site must be attractive and visually appealing. The site must be easy-to-use, secure, and reliable as well. By hiring a professional web designer, they will review all of these vital aspects with their clients and present them with a clear and understandable pathway to achieving a final product.
If you are ready to take your web presence to the next level with a professionally designed website, please contact us!