The

Blog

Category: Branding

a graphic of an open laptop with a StoryBrand model website coming off of the screen

Is StoryBrand Still Relevant? Absolutely! If You’re Doing It Right

a photo of a BlockBuster showing it before and after it went out of business.

Why Ignoring AI Search Could Be A Blockbuster Mistake For Your Business

a robot hand holding a pen.

How to Use AI to Refine Your Brand Voice, Not Lose It

a graphic with a lightbulb in the center, a human brain at the top, and a human hand on the right

The Power of Custom Design in A World of Templates

a split image with the text "vs" in the middle with a woman working on a laptop on the right and an image of a phone with ChatGPT asking, "What can I help with?" on the left

Why You Still Need A Marketing Partner In The Age Of AI

Two women sitting in front of a laptop with several brand logos lined up to the right of them.

What Every New Business Needs Before Launch

Three vertical images each showing a pair of hands beating on drums

“Why DRUM?”—Our Name Beats with Purpose

a graphic with white text that says "Is Brand Inconsistency Sabotaging Your Success" over a green background

Is Brand Inconsistency Sabotaging Your Success?

a marketing professional giving a presentation to a group with the graphic "Storytelling" in red above

The Power of Storytelling

a graphic designer pointing to a web design on a laptop

Using Design to Tell a Story

a person holding an open but empty wallet with a calculator and business documents in the background

Is Your Marketing Losing You Money?

two coworkers talking at a table with the word "connection" in red in the background

Your Brand’s Superpower Is Human Connection