Consultants in Gastroenterology

are experts in digestive health and have effectively treated thousands of patients. They understand that people may feel nervous or anxious about their appointments, but there can be relief with the right treatment in a caring setting.

Their Challenge

Visiting A Gastroenterologist Doesn’t Have To Cause Anxiety

When Consultants in Gastroenterology approached us for a new website, we set to work creating a fresh, user-friendly design tailored to their needs. Our team ensured that the new site not only looked professional but also effectively communicated their brand message and services in a patient-centered way.

StoryBrand

Identify Pain Points

The practice needed its brand to be more approachable and put patients at ease. Working through the StoryBrand framework, we explored the pain points, fears, and genuine concerns of people scheduling an appointment with a gastroenterologist. Then, we began crafting a clear message that included empathy and a simple plan for their target audience to take action and find relief.

Website Strategy, Design & Development

Professional & Compassionate Care

Our goal was to make their online presence professional, while also expressing their compassionate care for patients. We integrated a colorful and friendly design with an interactive diagram to pinpoint a patient’s pain point and possible next steps. We enriched their content with medical diagrams, clear benefits, and a rundown of what to expect during every procedure.

Photography

Patient-Centered Focus

Professional photography captures more than what words alone can describe. Consultants in Gastroentrology wanted their patients to feel comfort, care, and support when they visit their website. We sent our photographer to Columbia, SC, to shoot the positive doctor-patient interactions that visitors can expect at the facility. The images attract new clients and reinforce the quality of care provided.

SEO, BLOGGING & SOCIAL STRATEGY

Trusting Our Gut Instincts

Through SEO, blogging and social strategy, we increased the practice’s online visibility, drove more traffic to their website and attracted new clients. Engaging blog content and a targeted social media approach enhanced their brand recognition, built trust, and established authority, leading to higher conversion rates and a stronger presence in the competitive healthcare market.

From their new clarified messaging to photography, and conversion strategy Drum continues to help Consultants in Gastroenternology drum up more business.

Ready to work with a team of experts to grow your business?