Optimization Training Lab
reflects years of competitive sports performance, passion for detailed coaching, and love of sporting events. It’s a place to become a healthier, stronger, & more resilient version of yourself with the assistance of a proven coach.The Problem
We Avoided Brand Confusion
Our client encompasses three pathways to sound strength and conditioning principles, fun and challenging workouts, and a motivated community of athletes. They needed an effective multi-brand strategy to reach three unique audiences while maintaining a unified message rooted in constant physical improvement and a focus on safe exercise mechanics.
Branding
One Brand To Rule Them All
Fletcher Fitness, Alliance Jiu Jitsu, and Braelen’s Speed Shop had to maintain their own flavors while coming under the overarching brand message of Optimization Training Lab.
StoryBrand
One Unified Message
Crafting a clear brand message helps capture each touchpoint of a multi-brand business and builds trust and authority with customers. We identified each entity’s audiences and discovered their common problem was finding a place to explore new levels of fitness success in a positive environment. We then positioned Optimization Training Lab as the best solution to meet that need. Every word on their website and cross-channel marketing now reflects the same goals, values, and mission.
Website Design
Optimizing Brand Performance
With their end-user in mind, we designed and developed an elevated, newly branded website that functions intuitively and houses all their brands in one location. We built the site for optimal online visibility to attract more traffic and increase conversion rates. Since its launch, the gym has seen an uptick in new member acquisitions and membership retention.
Photography
Stronger Images
Photography can either hurt or strengthen the brand message. Optimization Training Lab saw the value in hiring our professional photographer to take pictures on site of their trainers working with clients. The images are used on their website and marketing to show a positive, supportive environment that makes potential members feel connected before they even join.
Apparel
Create Brand Ambassadors
A new apparel line allows gym goers to sport their affinity for their training location. They become brand ambassadors wherever they go.
From their new branding and clarified messaging to a new website and branded apparel, we continue to help Optimization Training Lab drum up more business.
