- Our Work
Loebsack & Brownlee
delivers eviction-focused legal services and comprehensive legal support at every stage of the eviction process. Backed by advanced technology and proven processes, their team is committed to meeting the needs of today’s property management professionals.Their Challenge
Avoid Wasting Time & Money
Loebsack & Brownlee needed new brand messaging that clearly and effectively communicates what they do, who they serve, and how they help solve problems for their clients. While they help their property managers avoid losing valuable time and money, we did the same for them by starting with a StoryBrand session. A well-crafted message that eliminates confusion and builds trust, ensuring people quickly understand what they do and easily convert into clients.
StoryBrand
Clarifying Legal Support
Loebsack & Brownlee needed a brand message that addressed the unique challenges faced by property management professionals navigating the eviction process. We led them through a StoryBrand session to explore the stress points and urgent needs of clients who rely on their dependable, specific legal support. Then, we developed a message that combines clarity, empathy, and a straightforward plan, for anyone who needs the confidence Loebsack & Brownlee offers through complex evictions and legal matters.
Website Strategy, Design & Development
The L&B Website Advantage
We designed Loebsack & Brownlee’s website to highlight their focused eviction services through a clean, approachable layout that reflects their brand. With soft grays and bright orange accents, the site offers a sophisticated look that’s professional yet welcoming. We also built a secure, custom-programmed client portal where customers can easily access tutorials and resources in a private, intuitive environment—ensuring Loebsack & Brownlee’s expert guidance stays accessible only to their clients.
BRANDING & LOGO DESIGN
Identity with Staying Power
Our design team crafted a unique and timeless logo for Loebsack & Brownlee, complemented by a series of alternative versions to reflect special themes throughout the year, like Pride Month, spring, and cancer awareness. To ensure brand consistency, we developed an extensive online brand style guide. In this digital resource, employees can easily download logo files, access official brand colors and fonts, and maintain a cohesive look across all materials. We fully equipped their team to represent their brand with clarity and unity at every touchpoint.
Logo Orange
PMS: 165
CMYK: 0 70 100 0
Hex: #FF671D
Text Orange
PMS: 7579
CMYK: 0 74 100 0
Hex: #DC6129
Logo Gray
PMS: 877
CMYK: 47 37 38 9
Hex: #898C8E
Dark Gray
PMS: Cool Gray 10
CMYK: 40 30 20 66
Hex: #646464
From their refined messaging to custom design and client portal, Drum continues to help Loebsack & Brownlee establish a stronger, more approachable presence.
