- Our Work
Piedmont Women’s Center
is a trusted nonprofit reproductive healthcare provider in the Upstate that offers free, high-quality services, including pregnancy testing, consultations, and ultrasounds. Their team of caring professionals is dedicated to addressing each woman’s health needs with compassion and understanding.Their Challenge
Removing Barriers For Women
When Piedmont Women’s Center approached us, they needed new brand messaging and a website that would reflect their values while engaging potential clients in a welcoming and honest way. They wanted to share that they are a welcoming, compassionate, and safe clinic where women can feel confident and empowered to make informed decisions about their lives and futures without manipulating or misleading tactics.
StoryBrand
A Place To Start
We identified their potential clients’ struggles and helped them build their message around the solutions Piedmont Women’s Center offers. When a woman is faced with an unexpected pregnancy or concern, she has a lot on her mind and shouldn’t have to worry about cost or privacy. Everyone needs a place to start, and Piedmont Women’s Center offers experienced guidance and essential resources at no cost. Their StoryBrand messaging is now the foundation for every project we do for the pregnancy center.
Website Strategy, Design & Development
What You Need, When You Need It
With their new messaging in place, we built a new site that feels professional and approachable. We simplified the user experience and navigation while keeping the design minimalistic and using their brand colors to highlight key information. We positioned Piedmont Women’s Clinic as a safe, supportive, and professional place where women receive support when making critical choices for their lives and futures. Since potential clients may already feel overwhelmed, we were intentional about keeping it simple for visitors to find resources —whether they were seeking pregnancy testing, consultations, or ultrasounds. Now women can easily access the information they need when they need it most.
Photography & Video
Capturing Compassion and Care
We worked with the clinic to produce multiple photo and video shoots that showcase their services and events. From intimate patient interactions to community outreach events, our goal was to capture the genuine care and professionalism that defines their center. These visuals enhanced their website and have been used in promotional materials to help the community and visitors feel a deeper connection to their mission.
BRANDING & LOGO DESIGN
Sharing The Mission
We designed Piedmont Women’s Center’s branding to reflect their core values of trust, compassion, and professionalism. Ensuring brand consistency across every touchpoint, we developed a cohesive set of collateral materials—from mailers and brochures to billboards, ads, and apparel. Even through their design, the materials communicate their mission, expertise, and caring approach toward reproductive health. Their new marketing materials have also helped support and strengthen their presence in the community.
Fonts
Colors
Pantone 325
CMYK | 57% | 0% | 25% | 0%
RGB 101 | 199 | 199
Pantone 425
CMYK | 0% | 0% | 0% | 80%
RGB | 95 | 96 | 98
Pantone 423
CMYK | 0% | 0% | 0% | 44%
RGB | 159 | 161 | 164
Pantone 268
CMYK | 81% | 100% | 12% | 2%
RGB | 89 | 44 | 130
From their clarified messaging to thoughtful design, impactful photography, and dynamic videos, Drum helped Piedmont Women’s Center build empowerment and trust for women in the Upstate.
