SEO is an incredible tool for marketers. Optimizing both your web pages and your blog posts will make your site more visible to those searching for a keyword related to the product or service you offer. If you want to improve your rank and reach more potential customers, use a blog as part of your SEO plan. To take advantage of the great marketing potential of your blogs, you should provide fresh and relevant content and carry out basic SEO practices for your post.
1. Perform Some Keyword Research
Keyword Research should be among the initial steps you should take when creating an SEO blog strategy. This is because it lets you understand the most popular topics with your audience. Therefore, always have a keyword or two ready to be used in your blog post alongside a few other related or similar secondary keywords.
You need to understand the searcher’s intent by googling the specific word to see what each top page describes. You can then use Google suggestions and the ‘people also ask’ questions to create secondary keywords.
You have to use them at the appropriate places within your post, but ensure that they are naturally placed and make sense. Also, remember that search engines do not like keyword stuffing, so you should never force any keyword where it does not make common sense. Finally, it would help if you used the keywords to optimize your headings and images. Be sure to choose the title of your post well and keep it optimized too.
2. Include a Meta Description in All Your Blog Posts
Writing a meta description may not affect your website’s ranking, but it significantly influences what searchers view when browsing the options issued on the SERP (search engine result page). If they are still undecided between the different links on the results page, the page with the most robust meta description will, most likely, be the most attractive. You should include the searched keywords if you intend to influence their choice to click on your page.
Google usually displays a maximum of about 300 characters in the description field. Therefore, you will be charged with figuring out how to describe the contents of your page with a few lines. Again, remember to include the keyword here.
3. Broaden Your Posts’ Reach Through Social Media
Most small businesses use Twitter, Facebook, LinkedIn, and numerous other social media websites to connect with current and potential customers. So by promoting your blog through these platforms, you can gain even more significant web exposure. With only a few clicks, you can utilize free programs such as HootSuite to easily post links to your blog posts on your various social media platforms. Interestingly, you can also schedule your posts ahead of time.
If you own a website (whether a new or old one), it must be optimized for search. These simple search engine optimization tips will help you easily attract higher rankings in the SERPs. However, if you are like most businesses and are too busy doing your own work, consider Drum Creative as your experienced and knowledgeable SEO and blogging source. Contact us today for a FREE website evaluation and consultation.