Writing high-quality blog articles for your business is a great way to increase your website’s search engine ranking. But, if you’re not a writer, using a blog as part of your SEO plan can be full of pitfalls. Not following content writing and formatting best practices can actually hurt your company’s reputation. Critical grammar errors and content that’s impossible to read make your brand look bad.
Here are 4 tips for writing high-quality blog articles if you want to be taken seriously and look professional.
1. Write The Way You Talk
The worst thing you can do when writing blog articles is to make them sound stiff and boring. People typically read blog articles in their downtime. They won’t waste time burning mental calories to decipher your words. Write how you talk by pretending the reader is sitting in front of you and having a face-to-face conversation.
2. Establish Social Proof & Authority
Your reader has to trust you before they’ll ever feel comfortable forking over an email address or opening their wallets. Use recent and relevant stats, case studies, news stories, or expert quotes to back up what you’re saying in your blog article.
3. Make it Visual
It’s a fact that 43% of people admit to skimming blog posts, and no one wants to read a giant wall of text. Make your articles look easier to read by including plenty of helpful and relevant visuals, such as:
- Bullet Points
- Numbers vs. Written Out (e.g., 4 and not four)
- Embedded Social Media Posts
- Graphics
- Photos
- Videos
4. Use Proper Grammar
It’s tempting to shrug off grammar and think, “No one will fault me for a typo here and there.” But that’s absolutely not true. Poor grammar usage and passive voice make you look like an inexperienced writer. Tools like Grammarly can alert you to most things, but it’s still a good idea to brush up on writing best practices and proper grammar before publishing many blog articles.
Get Help From a Content Writing Expert
Engaging writing and excellent grammar skills will only take you so far. When generating revenue is the primary goal behind your content creation, you need to effectively optimize your blog posts and think about how they’ll fit into your overall SEO plan.
As a business owner, your time is limited, and you can only wear so many hats at once. Let us take a load off your shoulders and free up your time by handling all your website needs — such as web design, SEO, and content creation.
