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Questionnaire – Brand Equity
Does your brand
have equity?
Brand Equity Questionnaire
Please answer all that you can
Don't worry, if you don't have an answer for any question, just skip it, we can talk in more detail later.
Business/Organization Name
Name
*
First
Last
Email
*
Phone
Account Manager
*
Choose One
Dana Goos
Joe LaPenna
I don't have one yet
How many years has your brand been on the market?
*
How large is your market?
Worldwide
National
Regional
Local
Briefly explain your business or organization?
Who are your competitors?
Please describe your product/service offering in 10 words or less
Who are your customers?
Quantifiable "Awareness" objectives for your brand with timelines?
(For example: "Increase web viewership among new/returning visitors an average 10% per month in Year 1 of launch.")
Quantifiable "Trial/Purchase" objectives for your brand with timelines?
(For example: "Generate 20% first time trial to purchase within 6 months of introduction.” )
Quantifiable "Repeat Purchase" objectives for your brand with timelines?
(For example: “ Establish a repeat purchase cycle of 3x per year generating Sales of $$$$ in Year 1.”)
Quantifiable "Conversion/Retention" objectives for your brand with timelines?
(For example: “Develop a frequent buyer incentive program with 12 touch points per year” )
What are your channels of distribution?
Check All That Apply
Business to Business
Business to Consumer/Customer
Online
Retail
Other
Please Describe
Do you have a...
*
Choose One
single branded line of products/services
multiple brands of products/services
I don't know
What is your marketing budget?
Can you provide Google Analytics data for your website?
Yes
No
Do you have a current Customer Relationship Manager (CRM) Database?
What sales networking tools do you use?
Social networking activities?
Facebook
Twitter
Linkedin
Pinterest
Houzz
Yelp
Other
Facebook URL
Twitter URL
Linkedin URL
Pinterest URL
Houzz URL
Yelp URL
Other URL
What can we help you with?
Check all that apply.
Logo
Website
Collateral-Brochure, Flyers, Posters, etc...
Advertising
Tradeshow Support
PowerPoint Presentation Template
Video
What can you send us that reflects your brand?
Check all that apply. You can upload it below, email it to your account manager or bring it to us.
Logo
Website
Photos of Tradeshow booth/Support
Collateral-Brochure, Flyers, Posters, etc...
Stationary
Video
We have not done anything
Website Address if it exists
Link to page with video
Upload anything that you believe will help us to understand your brand. Also, if you need a logo and there are any examples of what you like, please upload.
Drop files here or
Select files
Accepted file types: jpg, gif, png, pdf, Max. file size: 128 MB.
Web Design
StoryBrand
SEO
Branding
Photography
Video Production
Web Design
StoryBrand
SEO
Branding
Photography
Video Production
Web Design
StoryBrand
SEO
Branding
Photography
Video Production
Our Work
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