Our Process

We manage relationships with our clients, and our clients’ relationships with their customers utilizing a full-circle approach to maximize ROI. We discover and implement a four-step, relationship management process through analytics, definition, design, and activation. This process allows us to implement the perfect plan for your business.

1. Analyze

Industry review of internal & external marketing communication materials, spending and databases. Provides insight into competitive positioning, advantages, weaknesses, unique personality and key appeals.

2. Define

Using the information obtained during analyzation, we collaborate to build a comprehensive plan. This leads to the creation of the mission/vision, determining your point of difference, quantifiable objectives, strategy, roadmap, cost and timing. Each service then travels through its own four-step process.

PLAN

4. Activate

Implement creative services using their own 4 step development process. Manage the roadmap for the life of the plan (average of 1 year). We manage each creative service just like we do our process overview. We implement a four-step, relationship management process through analytics, definition, design and activation. This process allows us to discover and understand your needs so we can execute the goals for the individual service as they relate to the creative roadmap.

3. Design

Using what we learned from discovery, we implement and design a plan around the available creative services that Drum has to offer.

Available Services

Available Services

We manage each creative service just like we do our process overview. We implement a four-step, relationship management process through analytics, definition, design and activation. This process allows us to discover and understand your needs so we can execute the goals for the individual service as they relate to the creative roadmap.

Photography
Social Media
Copywriting
Email Marketing
Collateral
Video
Trade Show Displays
Advertising
 
Point-of-Sale
Creative Services Activated

How It All Comes Together

PLAN
 

1. Branding

Your brand is your identity - it’s who you are and how you want to be perceived. Whether it’s proactive or reactive, the decision to brand or rebrand is one of the most important marketing decisions you have to make.

 

2. Websites

Is your website designed for user discovery and engagement? Does your website reflect your brand, make a good impression and accomplish your goals? Drum Creative designs and programs custom websites with practically unlimited capabilities that are client-focused and goal oriented.

 

3. SEO

SEO stands for “search engine optimization”. Optimizing your site improves the likelihood that you will be found when someone searches for you or your content when using search engines like Google, Bing or Yahoo. If search engines are unable to find you, you will miss out on opportunities to gain traffic to your site.