Graphic Design

Graphic Design

How Important is Graphic Design?

Graphic design plays a significant role in branding and marketing your business. Over 90% of people state that visuals carry the most influence when it comes to a purchase decision. 

Content is judged within 90 seconds of being viewed, meaning that a robust design can make the difference between a purchase or a missed opportunity. We have been providing creative graphic design services to businesses in Greenville and the Upstate for more than ten years. We understand that you only have seconds to showcase your product or message and we have the experience and design skills to help you stand out from the competition.

Our Graphic Design Work

Colas Construction Magazine

New Horizon Stationery

BFX Fire Marketing Materials

The Relationship of Design

Graphic design involves a relationship between the graphic designer and you. This relationship includes the ties within the designs themselves. These relationships ensure that each design accurately represents your expectation and the consistency of your brand. We meet with you to understand your specific needs and goals first, then we create designs that impact both. We also work together as a design team to approach your designs from multiple vantage points and perspectives. The Blood Connection illustrates how relationships between you and the design team impact your design direction.

5 examples of graphic design print materials
Baptist Courier then and now graphic

Graphic Design is a Process

Graphic design should maintain consistency within any particular brand, product, or business. One example of this process can be seen in our work on The Courier, a monthly magazine for South Carolina Baptists. Our design process led us to rebrand and refresh the magazine, bringing a clean and consistent design to each issue, from layout to print. We understand the production process and how designs are produced, published, and printed. Whatever media format you use, we ensure your designs are presented consistently within your brand. You can read more about our work with The Baptist Courier and how our graphic design process works.

Graphic Design Challenges

It can be challenging to define a business or organization that is made up of many parts. Our graphic design team can solve this problem by developing designs that define individual pieces while staying consistent with the overall brand. Greenville Rec, for example, has many facets, programs, and events that need equal visibility and recognition while maintaining their own identity within the brand. We developed a series of graphic designs that made it possible for them to be recognizable as a brand with very distinct parts. Each character represented a different water park, but they also worked together within one, branded name.

the logo of Greenville Rec N Crew

Design Services

Graphic design images are used everywhere to promote a business, service, or product.

You need more than a logo if you want to stand out from the competition — you need to build your overall brand. We offer a wide variety of graphic design services to make your business message and products engaging and memorable. Our services include:

Hire Our Team

We are the graphic design experts in Greenville, SC.

We have built a talented team of professional graphic designers that are trained and skilled in the top design tools including Photoshop, Illustrator, and InDesign. When you hire us, you hire a team with the collective ability to give you the desired results. Partner with us to start your design process starting with a free graphic design quote.

Articles on Graphic Design