What Is a Landing Page?
A landing page is a focused tool for providing information and/or funneling sales. On a landing page, you aren’t necessarily trying to educate visitors about different aspects of a service or give them technical advice. You’re most likely featuring a product or service that you believe directly relates to their needs and trying to persuade them to take a specific action.
Different customers can have different problems which the same product can solve, so you might need a collection of landing pages that emphasize different attributes and highlight different reviews for the best match. Designing a good landing page takes experience and industry knowledge. But there are a few simple features that can really make a landing page stand out above the rest. Here are three helpful tips for creating any landing page.
1. Be Creative With Your Contact Form
Your contact form may be one of the first things your website visitors see. It’s the perfect opportunity for you to give visitors a feel for your personality. Instead of having your typical “Name and Email” contact form, spice it up a little. Include some catchy copy and let your personality come across.
Don’t be afraid to think out of the box. You can stray from the typical questions. Ask something different that might make your subscribers smile or laugh. It’s your time to shine.
2. Incorporate Videos
Video is becoming one of the leading forms of content. Incorporating videos into a landing page is a great way to attract attention. Behind the scenes, videos are particularly popular. Shoot a few videos about what goes on behind your company’s closed doors, and feature them on your site. The results may surprise you. If you put a video on your landing page, your conversion rate can increase up to 80%.
3. Use Reveal-based Features
By nature, people like a little mystery. Incorporate one or two reveal-based features on your landing page. You might require users to answer a question before going to a web page or make them watch a video before accessing your blog.
These landing page tips alone aren’t enough to make a website successful. With more than ten years of experience, we understand what it takes to create a good design that provides a good user experience. Contact us for your website needs and take your company to a whole new level.
