Many business owners usually make one costly assumption – thinking web design is just about good looks. And it’s easy to see why.
For many years, people believed that beautifully designed websites enjoyed lots of traffic. Many more thought visitors spent more time on them. And unscrupulous digital marketing companies used it as a marketing strategy to lure unsuspecting business owners.
The reality is that it takes more than looks to draw people to your website, build trust, solidify the relationship, and convert them into buying customers. If it were just about beauty, then the average conversion rate for top-performing websites would be way above 8.2%. Sobering, right?
Over the years of running a successful digital marketing company, we’ve identified some overlooked web design tips that have helped grow businesses. So if you want to take your business to greater heights, here is what it takes to have a great website:
No one wants to read bland information. People want to read or find something that improves their lives.
If your website is rich with interesting content, your visitors will spend more time learning about your business and products. But if you have half-baked content, they will move away and might never look back.
Appropriate Images And Multimedia
People don’t love to read through a wall of text when there are better options. Many businesses have been using bullet points, but today images are more effective. They can clearly show what your webpage and business are about. And that’s not all.
Multimedia, like videos, is also a great way to engage, inform, and persuade your audience. Studies show that video marketing can tremendously boost your SEO and your sales. According to a 2016 study, 72% of businesses admitted that video marketing supercharged their sales.
However, while using these multimedia assets is great, they might slow down your site’s loading speed. It is wise to work with a marketing team that understands how to size these files without compromising on quality and mobile-friendliness.
Attention To Usability
Great web design makes it easy for customers to find what they’re looking for quickly. And site usability has a huge impact on this. In a mall, signage helps customers navigate your store. But online customers heavily rely on the effectiveness of your web design.
If your navigation is confusing, difficult to understand, or too complex, you’re more likely to lose sales and customers. In a study by the Online Marketing Institute, 85% of potential customers abandon sites with poor designs, and 83% quit if it takes too many clicks to get what they’re looking for.
As you can see, a great website takes more than looks. And only a reputable digital marketing company can deliver it. At Drum Creative, we are proud to be one of them. Contact us today to speak with one of our friendly web design professionals.